Professional Photography

When you commission an experienced professional photographer you are not paying for someone to simply press the shutter release button. With the prevalence of digital cameras, almost anyone can take a photo (although not always a good one).

In the end, cutting corners with your photography can be a false economy. After all, it is not about how much you save, as about how much you sell.

When you commission Media Wisdom Photography, for example,, you are paying for;

A committment to a consistent and high standard of excellence.
A business that listens to it's clients needs, and does everything it can to fulfill them.
High quality camera, lenses, and lighting equipment.
The Photographer's knowledge and experience with using such equipment.
The Photographer’s creativity and style.
The Photographer’s ability and experience to get the job done.
Specialised knowledge of photographic processes, software systems, and digital production, and the ongoing training in those systems.
The Photographer’s understanding of the processes involved with the end usage of the images, and their ability to provide the best possible result for any given purpose.
Proper insurances to cover any liabilities that may arise, and therefore protect you the client.
The quality and breadth of service provided to you by the Photographer.
The value of the images themselves.
And last but not least, the Photographer’s actual time and effort that goes into producing your images.
Please also consider that for every hour a photographer is onsite actually photographing, there is generally 1 – 2 hours of image preparation and production time spent getting the images to a state suitable for proper viewing (work that previously took place at the photo lab).

As with any other profession, such as lawyers or accountants or dentists, you will pay more for a photographer with more experience than one with little experience, however the more likely you are to receive a high quality product and service. Would you visit a cheap dentist or lawyer?

When you are looking for a photographer, consider foremost the quality and style of a photographer's work (i.e. look at their portfolio). Secondly consider costs, if this is important for you. However by taking cost as your primary concern, you are potentially risking your entire investment in your marketing, rather than looking at the potential increased sales and benefits of utilising high quality work.